Mr. Magpie
Ad Recording Guide

Follow each stop in order. Record all clips at each stop before moving on. Keep it natural and speak clearly.

Stop 1 — Hooks Outside Mr. Magpie
4 hooks to record

Stop 2 — Body Part 1 Inside — first spot
2 clips to record

Stop 3 — Body Part 2 Inside — second spot
3 clips to record

Stop 4 — CTAs Clean background
4 CTAs to record

Stop 1 📍 Outside Mr. Magpie

Record All Hooks

Stand outside the entrance. Record all four hooks back to back — pause for 2 seconds between each one. Keep each hook to about 5 seconds. Speak naturally and look directly into the camera.

Hook 1

"Do you own a cafe within the Leinster region? This is for you."

Hook 2

"Are you overpaying for your catering equipment as a cafe business owner?"

Hook 3

"Do you own a cafe and need a reliable catering equipment supplier?"

Hook 4

"Cafe owners, stop buying your catering equipment from a drop-and-run supplier."

Film all hooks in one sitting. Go through the list one by one. Keep each hook to about 5 seconds and speak naturally. Film vertically (portrait mode).

Stop 2 📍 Inside — First Spot

Record Body Part 1

Move inside to your first spot — ideally near the installed equipment. Record both clips back to back. Walk slowly, point things out, and keep each clip around 20–40 seconds.

Body 1

"We're down here at Mr. Magpie, where we've done a full installation of all our catering equipment — { equipment you installed here }."

Body 2

"We are down here at Mr. Magpie today. Before they came to us for catering equipment, they tried ordering catering equipment online. A box arrived, no one installed it, and they had to install it themselves, which created chaos within the business. That's not how we work."

Point at the installation as you speak. Include one specific detail — what was installed, how long it took. Film vertically. Each clip should be around 20–40 seconds.

Stop 3 📍 Inside — Second Spot (Different Angle)

Record Body Part 2

Move to a different area or angle inside — this keeps the scenery changing and makes the ad more engaging. Record all three clips back to back.

Body Part 2 — Option 1

"When the owner rang us, we came out, had a look at the space, gave them a quote the next day, and had everything installed without the owner having to lift a finger. We took out all the old equipment and installed their new equipment."

Body Part 2 — Option 2

"When the owner rang us, we got an affordable quote and installed the full setup. We did everything from installing new equipment and taking out old equipment, with no extra costs on labour and a one-year warranty."

Body Part 2 — Option 3

"At All Stop Trading, all our affordable quotes come with installation, with a warranty — a parts warranty and a labour warranty. Most other suppliers only cover parts. We cover both. So if anything goes wrong, we're back out to help you and protect your costs."

Make sure this spot looks visually different from Stop 2. We'll crop the transitions to make it look smooth and keep viewers engaged.

Stop 4 📍 Clean Background or Outside

Record All CTAs

Find a clean, tidy spot — outside the entrance or against a clean wall works well. Record all four CTAs back to back. Keep each one short, clear, and confident.

CTA 1

"We have financing available for all orders, so click below and get your quote."

CTA 2

"If you're interested in getting a quote, click below."

CTA 3

"Click below, fill in your details, and I'll have a quote back to you."

CTA 4

"If you need catering equipment, reach out to us below."

Keep each CTA short and punchy — 5 to 10 seconds max. Look directly into the camera. Send all raw footage to Ross and he'll edit and chop it up.